Welcome Nursery Owners and Sales Managers
Since 1987 Plant Marketing has been securing a market for your nursery stock promoting a transparent marketplace benefiting good nurseries and customers. Recently we have shifted our focus solely on in-person presentations, conflict resolutions and other activities that involve long distance travel.
A Case for Personal Visits
The fact is that once your nursery has established trust through consistent quality and service, future sales can be economically managed in-house. Critical person-to-person contact can often be achieved by short conversations at trade shows and occasional tours of your nursery. Research has shown that if we want more insights from customers and prospects these short interactions do not suffice and a personal visit by a knowledgeable person becomes necessary.
Instances where in-person visits prove essential:
Since 1987 Plant Marketing has been securing a market for your nursery stock promoting a transparent marketplace benefiting good nurseries and customers. Recently we have shifted our focus solely on in-person presentations, conflict resolutions and other activities that involve long distance travel.
A Case for Personal Visits
The fact is that once your nursery has established trust through consistent quality and service, future sales can be economically managed in-house. Critical person-to-person contact can often be achieved by short conversations at trade shows and occasional tours of your nursery. Research has shown that if we want more insights from customers and prospects these short interactions do not suffice and a personal visit by a knowledgeable person becomes necessary.
Instances where in-person visits prove essential:
- Company presentations to a prospective customer inspiring trustworthiness.
- An introduction requiring a detailed explanation of a new service or production system.
- Evaluation of a customers' operations or projects.
- Architect interviews.
- Order complications.
- Quality or survival issues that escalate due to misunderstandings, misinterpretations or language barriers.
- Nursery stock selection, tagging and inspection at your suppliers.
- Clients' financial challenges in need of negotiation.
- Investigation into reduced customer need or order cancellations.
- Sales follow-up for customer retention.
- Goodwill and recognition of customers loyalty.
- International trade show attendance or booth staffing.